The Beer Propaganda Campaign

Bere a la Cluj is a popular Romanian beer brand, known for its unique taste and high-quality ingredients. The “Propaganda” campaign was a humorous and eye-catching attempt to promote one of their beer varieties, which happens to be named “Propaganda.” The campaign used strong, vibrant colors, typography, and graphics to draw attention to the product. While the campaign was intended to be amusing, it also employed some elements of traditional propaganda in its approach. Overall, the Bere a la Cluj “Propaganda” campaign was an effective marketing strategy that successfully captured the attention of consumers.

• Design