I’ve been on internships where I’ve made coffee and I’ve been on internships where I’ve got stuck with tasks and couldn’t get help. But I’ve also been in ones where I’ve been constantly involved and I felt like a real part of the team. We were all interns at one time or another but only a few of us can say we were lucky to be in a good place. But why is that?
Do many people just want the document? A task to tick off? So, what about those who really want to learn and get a job in their profession?
I’ve drawn some conclusions from our past internship programs, and I think these will be tips that can provide a solid base for managing such an activity.
1. Plan precisely!
Before you start anything, you need to answer a few questions:
- – What are the objectives of the internship program?
- – How long will it last?
- – How many interns will there be?
- – What are the main activities they will do?
- – Who will be their mentor?
Without planning, you can’t get anywhere. I speak from experience.
2. The intern should be a part of the team.
The best way for an intern to complete tasks is to feel like being a part of your team.
Involve them in the company’s structures and rules, let them get to know the staff and become part of the team for those few weeks. So, what’s the payoff?
- – They learn to work in a team.
- – It’s easier to respect each other.
- – They form a coherent idea of what it’s like to work for your company.
- – It helps you manage their tasks more effectively.
3. Find a mentor!
Each internship program requires at least one mentor. A responsible person, who interns can contact if they need help. This is usually the person who also plans the program, as they need to be clear on all the steps and tasks.
What happens if there is no mentor? Chaos. Like really. Interns will be “handed off” from one colleague to another. Yes, that’s the “we made coffee all month” type of internship. The mentor is the spine of the internship program, a stable and available specialist.
4. Make diverse tasks!
An internship program is a perfect opportunity to try out different activities. For example, our interns in a month learn to shoot and edit videos, create communication plans, manage social media platforms, write text for websites, posts, blogs and make graphic design. I may have left out something, but you get the idea.
If they like creative work, they can feel free to try themselves in several fields and then decide what they really want to get professional at. These are tasks that each company chooses for itself.
5. Teach and practice!
Most internship programs throw interns straight into the deep water, saying that “practice leads to success”. Sometimes this does work, but it tends to work better if the interns already have some minimal knowledge in the field.
If you really want to teach, don’t forget theory is important. Teach them how you work, how you solve problems, where you get your inspiration from. This is all part of the learning process. If the theory is present, the practice will be much easier. The mentor will also have less need to correct the work and the interns’ confidence will be boosted by experiencing success.
6. Give feedback!
This advice is for every leader, colleague, mentor, neighbor, everyone. Positive feedback is a necessity. We live in a society where we only tell others when something is wrong, and compliments are usually left out.
Just think, if an internship lasts for a month, how much can happen in that time?
An internship program is complex enough, it needs to be evaluated, and all the good and bad things must be summarized. If somebody has done a good job? We must give them recognition, we have to motivate them. If someone makes a mistake? We suggest a solution. Kind words are worth more than scolding.
+1 Learn from them!
If you are open to learning from others, you will be able to grow professionally and personally.
I have to admit that I always have a lot to learn as a professional. The best part is that I can learn from anyone. As a mentor, I learn as much from the interns as they learn from me.
Personally, I have really enjoyed our internship program as a mentor and I look forward to the next one. Here are our four interns from the 2022 Autumn program who have made amazing progress in just one month. Thank you guys, you are awesome!
Tell us your ideas! What tips do you have for planning an internship program?
Mom groups, old memes, boomers commenting on each other’s posts, and Karens shaming some innocent barista on the local café’s page… Facebook is a magical place. But believe us when we say that it still holds some serious advertising potential: it has some pretty clever functions, that other platforms either don’t have or don’t have the audience for it.
When it comes to advertising, the main difference between these platforms is the type of audience they attract and how ads are displayed. We put together a quick guide to help you navigate the world of social media.
Instagram is a visual platform that is popular with users who are interested in fashion, photography, art, and more. When it comes to advertising or creating a brand profile, your profile can be like a magazine, showcasing your style, your products, and services, all in a digestible way. You can publish content as a Story to reach your audience fast, as a fun Reel video, save your stories in highlights, create a shop and so much more. But be aware that texts aren’t for Instagram, they should be saved for another platform. You can share them as links, tho!
Some content ideas for Instagram:
- Educational carousels
- Behind-the-scenes pictures
- Show off with product posts
- Interactive stories
- Reels (recent trends, show your work)
- Ask questions and provide answers
- Cross-promote with other brands
LinkedIn is a professional networking platform that is popular with users who are looking to connect with other professionals in their field. Advertising on LinkedIn typically involves sponsored posts and ads that appear in users’ feeds, as well as sponsored InMail messages that users can receive in their inboxes. You can communicate in your style as a brand, whether serious or not. This platform is ideal to show your collaborators, partners, employees, and people interested in your values, your projects, and your expertise.
Some ideas for LinkedIn content:
- Blogs about your expertise
- Meet our team, with members’ profiles linked
- Poll: your audience’s opinion
- Share some of your brand stories
- Write about how success has changed your life
- Portfolios about your work
- PDFs about your work
- Behind the scene videos
TikTok is a video-sharing app that is popular among younger users. It allows businesses to create sponsored posts and advertisements that appear in users’ feeds, as well as TikTok ads, which are short videos that appear between users’ content. Because it’s so trend-based, you can use popular sounds, video concepts, and effects to create content for your brand. By using TikTok, you can give your brand a personality-like feel, and it is perfect for raising brand awareness, for employer branding, or anything you would like to achieve with your brand, all this without being too serious, or putting in too much money and effort: you just have to understand the viral trends and go for it.
Content ideas for TikTok:
- Behind the scenes of a project
- Design challenges
- Meme-like content
Collaborate with other users.
- Create a branded hashtag challenge.
- Share some fun facts
- Try out filters
- Do a research, hop on new trends
The star of the show, the one and only, the outdated but immortal Facebook has at least as many pros as cons.
Facebook is a social networking platform that is popular with users of all ages. Advertising on Facebook typically involves sponsored posts and ads that appear in users’ feeds, but you should create content on your profile to get the most out of this platform. Pretty much any format works: texts, videos, pictures, external links, events (that can be linked to Instagram posts), stories and so much more can be shared on Facebook. You can also create groups, which is a unique feature of Facebook, you can use this to make your most loyal fans feel special by sharing exclusive content, or sharing important information without filling your main profile, for example with people participating in an event.
Some ideas for Facebook content:
- Pictures of a project, product, or service being delivered
- Content linked from another platform
- Event communication: you can create/schedule events and share posts for a specific audience
- Facebook groups: grow a community
- Facebook stories: yes, they exist, and most importantly, they work
- Facebook reels: give it a try
- Ask questions. One great way to start conversations with your audience is by simply asking questions.
- Trending topics
- Tell stories
Facebook has the most users on the list, so whether you love it or hate it, you can’t deny it: this platform has so much to offer, it would be a shame to not live with it. Who even uses Facebook these days? The answer is, pretty much everyone.