Who even uses Facebook these days? aka Content Ideas for Social Media platforms

Lukács Andrea

Lukács Andrea

Mom groups, old memes, boomers commenting on each other’s posts, and Karens shaming some innocent barista on the local café’s page… Facebook is a magical place. But believe us when we say that it still holds some serious advertising potential: it has some pretty clever functions, that other platforms either don’t have or don’t have the audience for it.

Every platform has pros and cons, and if you know them well enough, you can use them to your advantage.

When it comes to advertising, the main difference between these platforms is the type of audience they attract and how ads are displayed. We put together a quick guide to help you navigate the world of social media.


Instagram is a visual platform that is popular with users who are interested in fashion, photography, art, and more. When it comes to advertising or creating a brand profile, your profile can be like a magazine, showcasing your style, your products, and services, all in a digestible way. You can publish content as a Story to reach your audience fast, as a fun Reel video, save your stories in highlights, create a shop and so much more. But be aware that texts aren’t for Instagram, they should be saved for another platform. You can share them as links, tho!

Some content ideas for Instagram:

  • Educational carousels
  • Behind-the-scenes pictures
  • Show off with product posts
  • Interactive stories
  • Reels (recent trends, show your work)
  • Ask questions and provide answers
  • Cross-promote with other brands


LinkedIn is a professional networking platform that is popular with users who are looking to connect with other professionals in their field. Advertising on LinkedIn typically involves sponsored posts and ads that appear in users’ feeds, as well as sponsored InMail messages that users can receive in their inboxes. You can communicate in your style as a brand, whether serious or not. This platform is ideal to show your collaborators, partners, employees, and people interested in your values, your projects, and your expertise.

Some ideas for LinkedIn content:

  • Blogs about your expertise
  • Meet our team, with members’ profiles linked
  • Poll: your audience’s opinion
  • Share some of your brand stories
  • Write about how success has changed your life
  • Portfolios about your work
  • PDFs about your work
  • Behind the scene videos


TikTok is a video-sharing app that is popular among younger users. It allows businesses to create sponsored posts and advertisements that appear in users’ feeds, as well as TikTok ads, which are short videos that appear between users’ content. Because it’s so trend-based, you can use popular sounds, video concepts, and effects to create content for your brand. By using TikTok, you can give your brand a personality-like feel, and it is perfect for raising brand awareness, for employer branding, or anything you would like to achieve with your brand, all this without being too serious, or putting in too much money and effort: you just have to understand the viral trends and go for it.

Content ideas for TikTok:

  • Behind the scenes of a project
  • Design challenges
  • Meme-like content
    Collaborate with other users. 
  • Create a branded hashtag challenge. 
  • Share some fun facts
  • Try out filters
  • Do a research, hop on new trends


The star of the show, the one and only, the outdated but immortal Facebook has at least as many pros as cons.

Facebook is a social networking platform that is popular with users of all ages. Advertising on Facebook typically involves sponsored posts and ads that appear in users’ feeds, but you should create content on your profile to get the most out of this platform. Pretty much any format works: texts, videos, pictures, external links, events (that can be linked to Instagram posts), stories and so much more can be shared on Facebook. You can also create groups, which is a unique feature of Facebook, you can use this to make your most loyal fans feel special by sharing exclusive content, or sharing important information without filling your main profile, for example with people participating in an event.

Some ideas for Facebook content:

  • Pictures of a project, product, or service being delivered
  • Content linked from another platform
  • Event communication: you can create/schedule events and share posts for a specific audience
  • Facebook groups: grow a community
  • Facebook stories: yes, they exist, and most importantly, they work
  • Facebook reels: give it a try
  • Ask questions. One great way to start conversations with your audience is by simply asking questions. 
  • Trending topics
  • Tell stories

Facebook has the most users on the list, so whether you love it or hate it, you can’t deny it: this platform has so much to offer, it would be a shame to not live with it. Who even uses Facebook these days? The answer is, pretty much everyone.

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